ADM, a global company specialising in developing ingredients for human and animal nutrition, has been officially approved by the National Health Commission (NHC) in China.
With a blessing from the NHC, Chinese customers now have access to DE111 knowing that the probiotic has undergone rigorous evaluation and meets China’s stringent quality and safety requirements.
Helen Hu, President of Health & Wellness APAC at ADM, commented: “China is a highly lucrative market for biotics currently, and holds significant potential for growth. This is in part due to its strong population, economy and history of focusing on preventative wellness solutions. With the approval of DE111, we can empower individuals across the globe to proactively manage their wellness goals with our science-backed gut health microbiome-supporting solutions.”
DE111 has been clinically proven to support digestive health1 and healthy immune function2,3. It can also survive through the stomach and germinate in the small intestine.4
Supplementing with DE111TM can support the gastrointestinal (GI) tract, as well as gut function and microbiome diversity
Supplementing with DE111TM can support the gastrointestinal (GI) tract, as well as gut function and microbiome diversity. As a spore-forming probiotic, DE111TM retains functionality through challenging processing conditions which may otherwise damage conventional probiotics.
It’s also shelf stable, which makes it suitable for a wide range of different foods, beverages, and dietary supplements.
According to an FMCG Gurus study, 78% of Chinese consumers recognise the link between their digestive health and overall well-being, and 78% find food and drink products positioned around improving digestive health appealing.5
References
- Labellarte, G., et al. (2019) Food and Nutrition Sciences, 10, 626-634
- Freedman, K.E., et al. (2021) Int. J. Mol. Sci. 2021, 22, 2453
- Townsend, J., et al. (2018) Sports, 6(3), 70
- Colom J.; et al. (2021) Front. Microbiol., 12:715863
- FMCG Gurus, Digestive Health Global Study, 2022
