ADM brings great-tasting new concepts to FiE 2017


From plant-based "pulled meat" to delicious sugar-reduced chocolate, confectionary, snacks and beverages, Archer Daniels Midland Company brings a variety of on-trend and tasty concepts to this year’s Fi Europe

At ADM’s stand 08.0L49, attendees are invited to taste a wide range of foods and beverages that meet consumers’ ever-evolving needs for great taste, nutrition and convenience — without compromise.

The samples at the stand offer a tantalising sensory experience with soft drinks featuring natural exotic flavours and innovative flavour combinations, such as coconut, lychee and passionfruit, and mango and lime.

Other prototypes demonstrate how ADM can support developers in creating clean label foods, and in doing so meet consumer demand for products that are high in protein or fiber, or low in sugar and calories.

With vegetarian, vegan and flexitarian diets trending across Europe, plant-based foods are more popular than ever.

Developers looking to tap into this trend can enjoy a nutritious meat-free black bean burger, while a vegan wrap concept demonstrates ADM’s broad expertise in formulating meat analogues with unique fibrous textures.

Visitors to the ADM booth can explore the potential of emerging vegan categories, tasting vegan ice cream based on navy beans and fruit and veggie flavored jellies made with ADM’s natural flavours, colouring foodstuffs and juice concentrates.

Looking to the future

“At ADM, we use our comprehensive and proprietary research platforms to identify the trends that are defining the current and future food and beverage culture, both within Europe and across the world,” explains Jochen Heininger, Vice President, Marketing and Product Management, EMEAI, WILD Flavors and Specialty Ingredients, a business unit of ADM.

“By gaining insights into the shifts in the way people live, work and dine, our teams have an in-depth understanding of consumer attitudes and perceptions. Fi Europe is the ideal platform for us to demonstrate how we can leverage our expansive portfolio and technical support, to help developers solve specific market challenges and create great-tasting products,” continued Heininger.

An expanding ingredient toolbox

As a leading end-to-end solutions provider, ADM’s technical advisers will be on hand throughout the show to discuss its full portfolio of flavourful, colourful, functional and nutritious ingredients, with a focus on its newly extended range of sweetening solutions to help with sugar and calorie reduction, adding body or mouthfeel or achieving a clean label claim.

This includes Fruit Up Fiber+, a fruit-based sweetening ingredient with the added benefit of fiber that recently won "Most Innovative Food Ingredient" at the inaugural Gulfood Excellence Awards. Based on naturally occurring carbohydrates, it provides developers with a lower sugar, clean label solution for a wide range of food and beverage applications.

Shortlisted for an Fi Europe Innovation Award, HIsolate soy protein range has recently joined ADM’s portfolio and is manufactured using a unique physical process, to retain natural goodness and allow for a clean label positioning.

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Already an established leader in soy proteins for meat and vegetarian applications, ADM continues to expand its natural and organic options with whole-food ingredients, such as edible beans, as well as its recently added wheat protein concentrate, Nutriance, for sports and senior nutrition.