Algatech’s AstaPure Natural Astaxanthin is now NOP Organic-certified
Algatech plant in the Arava Desert, between the Dead Sea and the Red Sea
Algatech has introduced 100% organic Haematococcus pluvialis microalgae powder and astaxanthin oleoresin as part of its AstaPure line.
Algatech was granted National Organic Program (NOP) certification from the USDA Agricultural Marketing Service. “NOP organic certification means that our products are being cultivated and processed organic,” said Efrat Kat, VP Marketing and Sales for Algatech.
This certification joins the company's previous GMP accreditation and non-GMO project verification. The four NOP principles for organic certification are health, ecology, fairness and sustainability.
According to trends tracked by Global Food Forums, consumers continue to seek healthier choices and want to know the sources for the products they use, in particular how and where the products are produced.
These consumers prefer suppliers that offer greater transparency. This is especially relevant to algae-based products, as they can grow under a wide range of conditions.
Our plant is a living example of how it is possible to unlock the potential of a non-fertile land.
“Supplying pure, natural microalgae requires a tremendous amount of knowledge, experience, and fully controlled processes, with constant attention paid to the smallest details,” explains Shoshi Shunak, QA Manager for Algatech.
“We cultivate microalgae in an eco-friendly closed system that prevents any exposure to containments.”
“Our plant, in the Arava Desert between the Dead Sea and the Red Sea, is a living example of how it is possible to green the desert and unlock the potential of a non-fertile land.”
“We are among the few companies in the world who have cracked the code for producing commercial-scale natural microalgae.”
Algatechnologies will highlight its whole-algae AstaPure natural astaxanthin, as well as its newest organic astaxanthin, at Vitafoods, Geneva, booth #I86.