Other components of American River Nutrition’s campaign include a new website, new logos and presentations to healthcare provider groups on current research into the different forms of vitamin E and their benefits and limitations by founder Dr Barrie Tan, a notable expert in the field of vitamin E tocopherols and tocotrienols.
The company is working to differentiate the two subgroups of vitamin E, and the sources and compositions of tocotrienols.
Recent discoveries highlighted include alpha-tocopherol interference with tocotrienol functions, along with the anti-inflammatory properties observed with tocotrienol application in cardiovascular and metabolic disease, cancer, bone disorder and radiation exposure.
“Research has identified tocotrienols as providing some significant benefits on inflammatory disorders such as cardiovascular disease and cancer."
"Studies have also found that alpha-tocopherol appears to undercut the benefits of other forms of vitamin E, and product formulation doesn’t yet take that into account,” said Dr Tan.
“It is our mission to increase industry understanding and use of tocotrienols, and thus have a positive impact on human health.”
