American River Nutrition, founded in 1998, is the producer of DeltaGold tocotrienols, the most beneficial form of Vitamin E for cardiovascular health and other health benefits.
Anne Trias, Product Director at American River Nutrition, said: “Having spent many years focusing on the science of annatto-derived tocotrienols, we felt it was time for American River Nutrition to move to the next level in marketing our DeltaGold.
"With our new look and website in place and an exciting new clinical study on DeltaGold that adds significantly to the existing body of science publishing shortly, we are enthusiastic about future growth.”
Todd Pauli of The Shelton Group, a boutique marketing and PR firm working in the dietary supplement industry since 1990, led the rebranding effort.
The company is led by Dr Barrie Tan, a pioneering scientist and researcher credited with identifying the primary sources of plant-based tocotrienols, including rice, palm and the nearly 100% tocotrienol-producing annatto plant.
Todd Pauli said: “It was an honour to work with the people who not only introduced tocotrienols, but also maintain such a dedicated focus on the science that supports DeltaGold.
"Inspired by the particular shape and colour of the annatto plant from which DeltaGold is derived, we sought to tell American River’s unique story of being both leading scientists and US-based ingredient manufacturers.
Founded by Dr Barrie Tan, notable expert in the field of vitamin E tocopherols and tocotrienols, American River Nutrition has exclusive focus on tocotrienols from the annatto plant as the purest source of delta and gamma tocotrienols, which emerging research has proven to contain some exceptional benefits, not shared by their tocopherol counterparts.
