American Seed & Oil Company benchmarks its consumer product development strategy against Procter & Gamble

Published: 21-Apr-2015
Ingredients Active Nutrition Food

'To understand the American Seed & Oil Company, think Procter & Gamble or Johnson & Johnson,' says CEO Steven Rash


Steven Rash, the CEO of Algae International Group, Inc., and its operating subsidiary American Seed & Oil Company, presented the company's latest developments in an exclusive presentation to investors in New York City.

Mr Rash's presentation featured the company's product development strategy.

The American Seed & Oil Company has recently announced the Dube Hemp Energy Drink, Hippie Butter Hemp Seed Foods, the EpiVape and Hempster Clothing. The company has also announced a medical cannabis co-operative.

'To fully understand the American Seed & Oil Company product development strategy, think Johnson & Johnson or Procter & Gamble,' said Mr Rash. 'These two companies extensively research specific consumer needs and design very exact products to satisfy those needs.'

'As science and technology advance, the two companies enhance existing consumer products and innovate new products to better satisfy specific consumer needs,' he added.

Mr Rash continued: 'American Seed & Oil Company's core belief is that cannabis can make people's lives better. Cannabis can help people that suffer from cancer or seizure disorders among numerous other diseases. Cannabis is a healthy source of protein and fatty acids that everyone's body needs.'

'The fibres that come from cannabis can be used in paper, clothing and construction material, to name only a few uses, and those fibres require no pesticides, and far less land and water to produce than, for instance, trees and cotton.'

'Cannabis can fight disease, improve wellness and do so in an environmentally sustainable manner. American Seed & Oil is dedicated to finding the best possible applications for cannabis to serve consumers.'

'Where we don't yet today have the research and development budgets of Johnson & Johnson or Procter & Gamble, we can otherwise offset our temporarily limited financial resources with partnerships, real consumer feedback from pilot product tests and our passion for the future of legal cannabis combined with our future customers' even more exuberant passion for the future of legal cannabis.'

  • Companies:
  • Procter and Gamble
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