Anlit (stand M118), part of Maabarot Products, launches vegetarian curcumin gummies for consumers seeking curcumin supplement alternatives.
Anlit will present this supplement and other novel products at Vitafoods Europe-FPE (May 9-11 in Geneva, Switzerland).
The new turmeric gummy supplement contains natural colourants and is free from preservatives and artificial colours. It has a delicious natural orange flavour, presented in either a teddy bear or star shape.
Most gummies contain gelatin, but the growing demand for vegetarian products, together with the fact that all Anlit products are certified Kosher and Halal, led the company to replace gelatin with pectin.
Anlit’s gummy technology overcomes the challenges of the unpleasant flavour and aroma associated with many curcumin supplements. It provides a tasty, healthy solution for kids and adults. Anlit uses a unique technology to produce the pectin-based turmeric gummy by using a clean, starch-free moulding system forming a tender, textured gum.
“There are only a few turmeric gummies in the marketplace, but Anlit’s unique technology allows for the incorporation of a substantial dose of cur cumin — 30 mg— in synergy with 150 µg of piperine per gummy, without affecting taste or texture,” says Shai Karlinski, VP of Sales and Marketing for Anlit. “I encourage Vitafoods’ visitors to come to our booth and taste these delightful, healthful gummies.”
The turmeric gummy is an easy and fun way to consume a beneficial curcumin dosage, without the need to swallow tablets or capsules. “Consumers are concerned about additives such as synthetic colourants or preservatives and so are more likely to buy our gummies,” adds Karlinski. “The gummies are available to retailers and food supplement manufacturers for marketing under a private label.”
