Anlit makes chew for genitourinary tract health in women

The new supplement gives adults the same easy consumption form of supplement as for children, affording them the same flavourful benefits

Anlit has launched a “feminine probiotics” chew targeting women’s health and will present it at Vitafoods Europe 2019.

Feminine Probiotics contains a blend of beneficial live probiotic bacteria and cranberry extract working in synergy to support genitourinary tract health. The supplement contains a blend of six different strains of live bacteria plus cranberry extract.

The formula is delivered in a vanilla-cranberry flavoured chew that melts in the mouth.

Shai Karlinski, VP of sales and marketing for Anlit, said: “For Feminine Probiotics, we created a synergistic combination of natural ingredients that are beneficial for women’s personal health and packed it into a tasty chew.”

Road to development

Anlit is well-known for its focus on children’s health, but in recent years the company has recognised that adults also do not want to compromise on flavour or swallow unpleasant tablets. “The big potential of the adult market led us to offer new ways to enjoy supplements at home and on-the-go,” explains Karlinski.

One of Anlit’s main challenges was to create a tasty supplement with high stability. The company developed a technology called “LLP, Long-Life Probiotic” which enables the incorporation of live bacteria in flavourful chewy formats and at the same time ensures its high stability even under ambient conditions.

For Feminine Probiotics, Anlit’s experts also had to assess the required level of the active cranberry ingredient and select a specific cranberry extract that contains the effective dosage of this ingredient.

“Another important parameter was the cranberry taste,” adds Karlinski. “While cranberry supplements have a bland or sour taste, we were uncompromising when it came to creating a flavorful chew that women would love.”

Feminine Probiotics contains six beneficial bacteria strains that help maintain a balanced pH level and prevent personal discomfort. The combination of these six strains with cranberry extract is the ideal formulations for a woman’s genitourinary health.

The new product is vegetarian, GMO-free, nut-free, gluten-free, and certified kosher and halal.

Feminine Probiotics is a member of Anlit’s new line of chews for women’s health. The company also will present its high-DHA omega-3 supplement at VitaFoods this year. It is a single fish-shaped chew supplement with ingredients designed to specifically benefit women during pregnancy and breastfeeding.

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