Axxess Pharma to launch high protein, fat burning ready-to-drink meal replacement products
Early launch in the autumn fuelled by strong feedback from large US retailers
North American speciality pharmaceutical and nutritional supplements company Axxess Pharma is to launch a line of high protein, fat burning ready-to-drink (RTD), protein meal replacement products in autumn 2014. The early launch of these products, through its wholly-owned subsidiary AllStar Health Brands, was fuelled by the strong feedback from several large, national US retailers.
Axxess has been working with its Australian distributor and formulator and has developed a suite of high demand, high-quality products. For years, the Australian and New Zealand dairy herds have been the optimal source for the company's whey protein and providing the finest protein supplements. These meal replacement/protein drinks are said to have several advantages over the competition, which Axxess Pharma believes will translate into strong residual sales.
Dr Bagi, President of Axxess Pharma stated: "The timing is perfect for these new products, especially with the high level of interest shown from our ECRM buyers' meetings of last week. Thanks to the R&D efforts in Australia, we have developed a great tasting product with the added benefit of being able to integrate L-Carnitine into the formula, giving the products a unique combination of high protein intake, with the added benefit of fat-burning even when not working out.
"This line of meal replacement protein-building products can satisfy both the high-performance athlete as well as persons just wishing to replace a meal with a product that will help them burn fat."
