Axxess Pharma to launch protein meal replacement
Products were developed with Hard Core Beverages and Private Label Nutraceuticals
Axxess Pharma, a speciality pharmaceutical and nutritional supplements company, is to launch high protein, ready to drink (RTD), protein meal replacement products through its wholly-owned subsidiary, AllStar Health Brands, within the next fortnight.
The all-natural, high performance products were developed with Hard Core Beverages in Australia and Private Label Nutraceuticals in Georgia, OH, US. The company says the new formula is gluten-free and uses organic whey. The early launch is anticipated after the company received strong feedback from large national US retailers.
Daniel Bagi, President of Axxess Pharma, said: 'Thanks to the R&D efforts in Australia, we have developed a great tasting product with the added benefit of being able to integrate L-Carnitine into the formula, giving the products a unique combination of high protein intake, with the added benefit of fat-burning even when not working out.'
He added: 'This line of meal replacement protein-building products can satisfy both the high-performance athlete as well as persons just wishing to replace a meal with a product that will help them burn fat. This is another sign of how we continue to innovate and cater to the diverse needs of athletes and consumers worldwide, while broadening our portfolio of products.'
