Azelis rebrands

New tagline "Innovation through formulation" to reinforce the company's technical expertise

Photo as seen on Azelis Facebook page

Global chemicals company Azelis has introduced "Innovation through formulation", the new corporate tagline. The move, the company said, is to reinforce its continuous investment in technical expertise.

The speciality chemicals and food ingredients distributor said it has been investing financial and non-financial resources in strengthening its services globally, including new application laboratories in all regions, creating innovative and award-winning formulations while offering formulation support to its customers.

“We have embarked on a journey from being a leading distributor of speciality chemicals and food ingredients to becoming a global, fully integrated and innovative service provider, with wide-ranging expertise in the industry," said Dr Hans Joachim Müller, Azelis group CEO.

"An important part of this journey has been and remains organic growth with our partners, and part of that growth is delivered through strong application and formulation support that comes from our laboratories. This additional value we create is very important to our customers and principals alike, it’s important to our owners and it stimulates sense of pride and loyalty in our employees,” Müller concluded.

Highlights & rationale

  • ‘Innovation through formulation’ is the company’s new tagline and reflects the new strategic direction
  • Azelis has expanded its number of labs from 12 to 60 since 2012 and increased the number of its lab professionals, creating a talented pool with over 1.000 years of cumulative experience in application laboratories
  • The company is proud to have won more than 20 innovation awards in the past three years, all given by independent industry organisations
  • Strong application and formulation support is in line with Azelis’ ambition of becoming the benchmark for the industry and market leader in providing innovative solutions to its customers

Azelis operates a network of 60 application laboratories worldwide and employs experienced market-focused sales teams.

The company said it has expanded its number of labs from 12 to 60 since 2012 and significantly increased the number of its lab professionals, creating a talent pool with over 1.000 years of cumulative expertise in application laboratories.

The high number of application labs allows the company to serve the local market needs while at the same time helping customers to shorten their time to market.

Companies