Azelis to distribute BERRYSHIELD in the Nordic countries

BERRYSHIELD is a range of natural berry powders with a multitude of healthy, tasteful, colourful berry nutrients packed into a uniquely protective matrix

Azelis Food & Health, one of the leading global specialty ingredients suppliers to food manufacturers and the Danish natural ingredients manufacturer, Asiros, have agreed to work together to sell and market BERRYSHIELD in Denmark, Norway, Sweden and Finland.

BERRYSHIELD is a range of natural berry powders with a multitude of healthy, tasteful, colourful berry nutrients packed into a uniquely protective matrix as if they were still in the raw berry making them ideal for both direct consumption, health supplements and as food and beverage ingredients.

BERRYSHIELD powders have an increased diversity of berry nutrients and the unique protection of taste, colour and bioactive compounds offers a new competitive edge.

Thanks to the BERRYSHIELD processing technology, the berry powders have a broad profile of exceptionally protected berry components. The patented solvent-free technology protects the berry compounds during processing, and the result is a range of highly stable powders that are less vulnerable to oxidative degradation with improved taste and colour and increased heat and pH-resistance.

The BERRYSHIELD Technology can be applied to all types of berries; five powders are currently available: tart cherry, blackcurrant, redcurrant, elderberry and strawberry.

The range will continually be expanded with new berry powders. The BERRYSHIELD powders are free from maltodextrin, gluten, dairy, soy, colourings, flavourings and artificial sweeteners, and can be used in a wide range of applications.

The raw materials are exclusively sourced in Europe and the supply chain is secured to the field with contracted farmers. Production is managed at an industrial scale in Denmark. Control of the production chain combined with UltraProfile proprietary triple analytical technology guarantees the highest quality of the products. UltraProfile provides a significantly more complex characterisation of the content at the molecular level than was previously possible by a novel combination of spectroscopic methods, including highly advanced q-TOF.

According to Andrew Johnson, Managing Director of Azelis Nordic, the products from Asiros are the perfect match: 'Azelis Food & Health is one of the leading specialty ingredients supplier to food manufactures in the world. We are looking forward to offering BERRYSHIELD powders to our customers. We have already introduced the products to selected accounts in Denmark, Norway, Sweden and Finland with very positive responses. BERRYSHIELD is a perfect fit to our product range with the high product attributes and documentation ... and something our quality focused customers are asking for.'

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