BI Nutraceuticals partners with Brenntag Canada

Effective on 1st March 2019, the partnership will further solidify BI’s commitment to the Canadian market

BI Nutraceuticals has signed a partnership with Brenntag Canada. The partnership, which will begin on March 1, 2019, will further solidify BI’s commitment to the Canadian market.

A global full-service manufacturer and supplier, BI Nutraceuticals specialises in plant-based ingredients. The company is headquartered in Rancho Dominguez (CA) in the United States.

Brenntag Food & Nutrition, part of the Brenntag Group, is a provider of food ingredients to the marketplaces around the globe. In Canada, the company offers supply chain management, logistics services, high level of product application and handling assistance from coast to coast, and a commitment to quality.

For BI Nutraceuticals, the addition of Brenntag will strengthen its focus and capabilities in the region.

“Brenntag has long been recognised for supporting top quality suppliers to the Canadian marketplace,” said BI’s Vice President of Marketing, Randy Kreienbrink. “Brenntag's specialised sales and marketing team provide strong technical support and extensive market knowledge to a wide range of major markets, including food and beverage, health and wellness, and personal care."

Kreienbrink added: "BI’s partnership will now allow Brenntag to widen its portfolio to include ingredients that are healthier, natural and on-trend. BI looks forward to a strong and successful relationship with Brenntag and its partners.”

Commenting on the partnership, Eric Laramée, Industry Manager for Food & Nutrition Canada, said: “Brenntag Food & Nutrition is thrilled about our new exclusive relationship in Canada. BI has an extensive product line which perfectly complements our existing portfolio."

Laramée said Brenntag's Canadian customers will now have access to a sustainable source of botanicals and innovative plant-based fibres and proteins. "BI has a leading position in the GMO-Free, natural, and organic ingredients market. This combined with Brenntag’s ability to provide market intelligence and solutions will make our customers sense the difference," he concluded.

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