In January 2023, Barry Callebaut officially opened its Asia Pacific Business Excellence Centre (APAC BEC) in Petaling Jaya, which will function as a centre of excellence.
The hub will provide support across the company’s financial and accounting services, information management and technology, customer service, and other corporate and shared service functions.
Petaling Jaya, a suburb of Kuala Lumpur in Malaysia, is a bustling city known as a hub for commerce and for its many popular attractions and delicious local delicacies. It is a densely populated area and just 10 km away from the capital city Kuala Lumpur.
If you search on the internet for typical ‘things to do’ in Petaling Jaya, the Chocolate Museum will appear among the top choices. This city is not foreign to the chocolate and cocoa industry, and most certainly, the recent arrival in this city is much celebrated.
As we continue to grow in the Region, this growth needs to be supported by a strong hub that will focus on improving our processes and efficiencies
The facility is home to more than 100 employees and is our third site in Malaysia. The company also operates a chocolate and cocoa factory in Port Klang and another cocoa factory in Pasir Gudang, Johor, both of which also house a research and development laboratory.
A spokesperson for Barry Callebaut said: “One of the main reasons why we set up this new centre is to provide a better customer service experience through service optimisation and automation. As we continue to grow in the Region, this growth needs to be supported by a strong hub that will focus on improving our processes and efficiencies.”
Prior to setting up APAC BEC, the company’s strong customer service, information management and finance teams were located at the Port Klang factory site, providing shared resources to the region. With this new centre, the company can focus on and deliver the highest level of service while attracting the best talent.
Barry Callebaut has operated in Asia Pacific since 1997. The new APAC BEC in Malaysia underlines our long-term commitment to this Region. Over the last few decades, the company has made significant investments in Malaysia and built up its presence in this country, from manufacturing to research and development of high-quality chocolate and cocoa products.
