Beauty takes a bigger bite out of nutraceuticals

Roziani Zulkifli explains how in-cosmetics Global will address the buzzing beauty-from-within theme in 2018

Roziani Zulkifli

Beauty-from-within continues to be a buzzword in 2018.

As more consumers seek to align their health and beauty, an ever-widening gap is opening in the nutraceutical market for supplements that deliver natural, exciting  and convincing health-boosting ingredients.

Roziani Zulkifli, Exhibition Manager, in-cosmetics Global Roziani Zulkifli, discusses what she predicts for this burgeoning market ahead of the event in Amsterdam

The global consumer trends towards caring for the environment and increased awareness of health have long influenced the direction that cosmetic manufacturers are taking.

The word ‘nutraceutical’ implies food or nourishment and the benefit is that these products offer some wellbeing or restorative advantages.

A nutraceutical might be a supplement-rich dynamic food, such as soybeans or garlic, or it might be a particular part of a food, such as omega-3, which can be sourced from certain seeds and fish.

For years now, we have seen natural ingredients finding their way into finished cosmetic and beauty products, and later flying off the shelves as they increasingly hit the right note with consumers.

From plant extracts to weird and wonderful fruits, consumers want to see more ‘natural’ in their products and this isn’t just to protect the environment.

Thanks to marketing and a deeper understanding of health and wellbeing, this movement plays into the rise of nutraceuticals whereby people seek to benefit their skin and hair via the products they choose – thereby looking after their health and appearance from within and on the outside.

Some even accredit the rise of nutraceuticals to the consumer preference for high-protein diets with natural ingredients.

The last few years have seen a seismic shift in the way people choose to eat and what foods they deem beneficial.

The behaviours of diet, lifestyle and product choices are merging, and manufacturers worldwide are looking to answer this development.

As the industry evolves, there are even possibilities of pharmaceutical and nutraceutical companies working together and going beyond the call of cosmetics to use their understanding to foray into the world of health.

The behaviours of diet, lifestyle and product choices are merging, and manufacturers are looking to answer this development

The Biotechnology and Biological Sciences Research Council (BBSRC) has discovered a new mechanism controlling ageing in white blood cells, which opens up new possibilities of anti-ageing not only being skin deep.

Together, the industries could make groundbreaking progress into keeping the clock at bay across all organs and not just the appearance of skin. There is certainly plenty of room for growth and discovery.

Widely anticipated to continue enjoying exceptional growth within the personal care market over coming years as nutraceuticals continue to gather momentum, the global market is expected to grow at a CAGR of 7.1% between 2015-20.

The Middle Eastern and North African market was evaluated to be worth US$8.6bn in 2014, while the US market for nutraceuticals is expected to exhibit a CAGR of 5.30% between 2016 and 2024 and reach $102.6bn by the end of that period.

Companies including General Mills, Herbalife International, Amway Enterprises, Nature’s Bounty and Bayer are hailed as key participants in this market.

With nutraceuticals standing as one of the biggest buzzwords in cosmetics, it is no surprise that this year’s in-cosmetics Global exhibition in Amsterdam (17-19 April) will favour the trend with more than simply a nod.

A raft of exhibitors will be showcasing their latest ingredients and finished products with more than ever being inspired by the nutraceuticals trend.

Companies including Greentech, with its high-tech active ingredients originating from plants, algae, micro-algae and microorganisms, will be on hand to advise visitors on this major trend.

EPC Natural Products Co, which is committed to making people’s lives healthy by promoting natural ingredients in the food, beverage, nutraceutical and cosmetics industries, will also be present.

In addition, several experts in the field will be at the exhibition including Angela Patatian, Studies and Research Engineer at GENEX, who manages genomic studies research projects for the cosmetic-pharmaceutical-nutraceutical industry.

in-cosmetics Global in Amsterdam offers the perfect one-stop-shop to learn all there is to know about the latest developments in nutraceuticals.


1. https://www.futuremarketinsights. com/askus/rep-ma-681.
2. askus/rep-ma-681.

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