Better for you indulgence from PureCircle at HiE 2014
Stevia producers PureCircle (Stand C2), along with European partners Tereos PureCircle Solutions and NP Sweet, will showcase the result of 10 years of continuous stevia R&D
Leading stevia producers PureCircle (Stand C2), along with European partners Tereos PureCircle Solutions and NP Sweet, will showcase the result of 10 years of continuous stevia research and development for manufacturers to sample.
As consumer habits evolve and high profile stevia launches gain momentum across Europe, PureCircle innovation remains at the forefront of the industry; developing high purity stevia solutions in response to a growing demand for natural origin, indulgent, yet ‘better for you’ style of products is at the core of PureCircle expertise — with zero-calorie stevia leaf extracts.
'Research suggests a growing number of consumers are seeking out more natural food and beverage choices. There is also a greater awareness of the general need to moderate our calorie intake via everyday, healthier choices. Saying that, however, consumers are not prepared to compromise on taste,' explains Olivier Kutz, Marketing Manager EMEA.
'Stevia is well placed to answer this consumer demand. Stevia, given that it’s extracted from a leaf and is zero calorie, fits well across many categories and gives the consumer the choices and alternatives they are looking for.'
Visitors to the PureCircle stand will have the opportunity to understand more about how the PureCircle value chain contributes to a better future, and how a full vertical integration ensures great taste, consistency, availability and quality of supply. With 25,000 growers involved in the sourcing of the best leaf materials and a deep level understanding of the stevia leaf, PureCircle is committed to offering sustainable, great tasting solutions to the food and beverage industry, which are developed in full accordance with core values and beliefs such as shared value creation and preserving the environment — benefiting local populations in stevia growing areas.
HiE attendees can experience PureCircle application knowledge for themselves, plus talk to specialists about changing trends and demand across their product categories. Constant innovation, new additions to the portfolio and a consumer-focused approach can only mean one thing: more opportunities for PureCircle’s customers.
