Focused on promoting healthy, natural brands, BrandHive has a proven track record of providing innovative solutions and disruptive creativity for its clients in various business sectors
BrandHive, a full service strategic branding and PR/social agency dedicated to 'creating a healthy buzz,' marks 2016 as its 20th anniversary.
Focused on promoting healthy, natural brands, BrandHive has a proven track record of providing innovative solutions and disruptive creativity for its clients in various business sectors, including nutritional supplements, food and beverage, personal care, household products and branded ingredient suppliers.
BrandHive began operations in 1996 as the Integrated Marketing Group (IMG) when Jeff Hilton and Matt Aller, the agency’s co-founders, recognised the potential for providing integrated branding and business consulting services for health-focused natural consumer packaged goods and raw ingredient companies.
Under their leadership, IMG grew into a leading, one-stop shop for strategic branding, creative, media, public relations and digital interactive services. After a very successful rebranding in 2013, and following two decades of steady growth, the agency certainly has something to celebrate this year.
'Our success and longevity is a result of both the advanced capabilities of our team plus our concentrated focus on the natural products industry,' said Hilton. 'Collectively, we offer clients more than 100 years of combined category experience. Moreover, we continue to expand our global reach, having forged partnerships with clients throughout the United States, as well as in Canada, Israel, Norway, South Africa, the United Kingdom, Switzerland and France.'
Hilton is a sought-after speaker for his knowledge and insights into timely marketing topics and trends. He brings unique expertise in the areas of branding, strategic planning, target audience differentiation, trend spotting, and active nutrition. This year, Hilton will lead multiple sessions at VitaFoods Europe, the World Tea Expo as well as the US-based Natural Products Expo West. Hilton’s dedication and contributions to the industry have resulted in notable accolades including recognition by Advertising Age as one of America’s Top 100 Marketers and recipient of Nutrition Business Journal’s Personal Service Award.
Aller remains at the creative helm as BrandHive’s creative director, defining creative strategy while also managing implementation at a detailed level. This sort of personal involvement, in addition to a concentrated effort on team development, has significantly contributed to the firm’s creative expertise and explosive growth.
To kick off its anniversary celebration, BrandHive will host a series of white papers, dubbed the 20th Anniversary Healthy & Natural Marketing Series, expected to roll out this spring. BrandHive also plans to share its 20th anniversary celebrations with a little bee-themed party fun in early 2016.