Jeff Hilton, BrandHive’s cofounder and Chief Marketing Officer, will lead an educational session at Natural Products Expo West 2017 next week
The session, "Consumers First: How Shifting Values are Driving a New Supplement Marketplace (#newsupplementmarketplace)," will take place on Wednesday 8 March from 13:30-14:45 in the Grand Salon G at the Anaheim Marriott.
Kyle Garner, Organic India’s CEO will join Hilton for the informative and engaging session.
Hilton and co-presenter Garner plan to discuss how evolving consumer demands are driving innovation by manufacturers and suppliers toward cleaner and more sustainable dietary supplements and value-added ingredients.
Participants will leave with an understanding of the opportunities and challenges inherent in this highly evolved, consumer-driven marketplace.
The discussion will include how both manufacturers and suppliers can tap into consumer/customer demand with more sustainable innovation, transparent manufacturing and sourcing, as well as retooled marketing language.
Retailers, distributors, manufacturers and suppliers are invited to join the session. For more information, please visit www.expowest.com.
Who Cares About Clean Labels? Jeff will be speaking at Expo West next week about consumer trends in clean label, sustainability and transparency. Watch this preview of Jeff's thoughts on who is driving demand for cleaner products and why.