Agreement covers pectin, carrageenan, gellan gum and Simplesse microparticulated whey protein
CP Kelco’s distribution partner, Azelis, has signed an agreement extension for the exclusive distribution of US-based CP Kelco products sold into food and beverage applications in Denmark, Sweden, Norway, Finland, Iceland and the Faroe Islands.
Effective June 23, 2019, this new mandate, that includes pectin, carrageenan, gellan gum and Simplesse microparticulated whey protein concentrate, follows on the existing cooperation of CP Kelco and Azelis in parts of Europe and Asia.
Headquartered in Luxembourg, Azelis says that this agreement with the global producer of nature-based ingredient solutions is in line with Azelis’ strategic ambition to expand existing partnerships into new territories.
As a long-term distribution partner of CP Kelco in parts of Europe and Asia, Azelis has demonstrated steady organic growth, stimulated by its strong formulation expertise. Azelis’ innovation capabilities together with its proven onboarding track record were key aspects for CP Kelco to choose for Azelis.
“Together, our organisations are committed to delivering value-added solutions and services to meet customers’ expectations. With the support of a partner like Azelis we can help customers and formulators develop new applications with our nature-based ingredients,” explains Niels Thestrup, Vice President, EMEA Region for CP Kelco.
“Strong technical expertise is a key element of Azelis’ offerings to customers,” Anna Bertona, CEO & President, Azelis EMEA, notes. “High-quality ingredients from CP Kelco complement our current portfolio range in the Nordics, enabling our technical application team to offer the best possible solutions to customers. At the same time, it allows us better access to segments in the food industry such as fruit, dairy, beverage and confectionery applications.”
Azelis has 16 food and nutrition application laboratories located around the globe, namely in Belgium, Canada, China, Czech Republic, Denmark, France, India, Indonesia, Ivory Coast, Morocco, Poland, Romania, Russia, Turkey, UK and in Ukraine.