CPhI Worldwide 2014: DSM showcases natural cholesterol-lowering solutions

The company will highlight the health benefits of its various products

DSM showcases elaVida olive-based antioxidant ingredient

DSM Nutritional Products will showcase nutritional solutions for the dietary supplement and pharmaceutical industries and share its latest scientific insights at the show. Visitors to Hall 6 Stand 6C15 & 17 can discover a range of product samples and learn how DSM’s products offer various health benefits.

True to its tradition of hosting interactive on-stand activities, DSM invites visitors to a cholesterol-themed event taking place at 16:00 on Tuesday 7 October, where they can taste cholesterol-lowering delicacies, have their cholesterol levels measured and more.

Visitors will discover preventative solutions, such as natural OatWell oat beta-glucan and the new life’sOmega 60, as well as cholesterol-lowering treatment options Atorvastatin and Rosuvastatin, the so-called ‘super-statins’, which will shortly become members of the PureActives family of ECO+ medicines presented by DSM Sinochem Pharmaceuticals.

OatWell is a 100% natural oat bran, which contains high quantities of oat beta-glucan and is scientifically proven to lower cholesterol and the risk of coronary heart disease. Products include OatWell Original Powder, OatWell Crispy Hearts and OatWell Instant Drink Mix, all containing a daily 3g of oat beta-glucan per portion.

life’sOmega 60, the latest higher potency form of life’sOmega is a 60% total omega-3 product for dietary supplements. It is a high concentrate DHA/EPA omega-3 algae, which can provide twice the potency claims of krill oil, at a much lower cost, DSM says. It supports heart health, as well as cognitive functions.

On Wednesday 8 October, DSM is showcasing the recently launched elaVida, an olive polyphenol preparation made from olives with a proprietary solvent-free process. It contains the powerful antioxidant hydroxytyrosol, which helps boost the body’s own anti-oxidant system and supports heart health, joint health and cellular energy metabolism. At 16.00, visitors can enjoy an olive-themed buffet during Happy Hour while looking at final consumer product concepts featuring elaVida.

In addition to DSM’s proprietary ingredients, manufacturers attending CPhI will have the opportunity to learn about Fortitech Premixes for their fortification needs. With the ability to fortify any application with any nutrient, anywhere in the world, attendees will see why DSM is a one-stop shop for all of their formulation needs.