Cambridge Commodities launches Hytolive to UK sport and health market

Hydroxytyrosol is a natural antioxidant and is said to be the most efficient for scavenging free radicals and protecting cells from damage

Nutritional ingredient supplier Cambridge Commodities has announced it is the exclusive supplier of Genosa’s Hytolive in the UK.

Hytolive is a pure hydroxytyrosol extract from the olive fruit Olea europaea L. and it is produced using a 100% natural, patented processing method.

Cambridge Commodities has developed a number of product concepts utilising the natural benefits of Hytolive, including an antioxidant and anti-inflammatory capsule for sports nutrition, a beauty and wellness capsule for skin and hair health and an immunity health and well-being capsule.

Charlene Moodliar, Senior Account Manager at Cambridge Commodities, said: 'We are very pleased to announce that Cambridge Commodities is the exclusive distributor of Hytolive in the UK. Knowledge about natural, food-based extracts is growing among consumers and Hytolive offers a natural, clean label solution to this demand. In addition to the olive polyphenols EFSA health claim, Hytolive has been subject to lots of research into its uses in sports nutrition, cardiovascular health and brain health as a potent antioxidant and anti-inflammatory.'

The Hytolive formulations developed by Cambridge Commodities are based on ingredients to fit with the consumer demand for clean label and naturally processed products. In addition to capsules, Hytolive is suitable for food and beverages, tablets, pills and softgel capsules.

Hydroxytyrosol is a natural antioxidant and is said to be the most efficient for scavenging free radicals and protecting cells from damage. In addition to this, hydroxytyrosol is a natural anti-inflammatory and, combined with its potent antioxidant effects, Hytolive is beneficial for cardiovascular health, brain health, joint health, sports recovery and beauty products.

The Hytolive extract is taken from olive fruit and not the leaf so there is no risk of pesticides making Hytolive an ideal product for plant-based formulations. Hytolive is available from Cambridge Commodities in the following forms:

  • Hytolive powder: 10% natural hydroxytyrosol for tablets, pills and capsules
  • Hytolive syrup: 25% natural hydroxytyrosol for beverages and food (available on request)
  • Hytolive SOFT powder: 10% natural hydroxytyrosol for softgel capsules (available on request).

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