Omega-3 products are a leading category among the nutritional supplement market. The category is expected to reach $4.9 billion by 2023, at 4% CAGR during the same period*. One of the consumer challenges in taking Omega-3 softgels is fishy burps that give a lingering unpleasant aftertaste. To overcome this challenge, Catalent has developed a patented microemulsion technology that enables better surface absorption, therefore reducing burps without the need for coating during the manufacturing process.
Download the article to learn how marketers can launch better Omega-3 supplements using new microemulsion technology.
*Source: Euromonitor International Global Omega Fatty Acids Retail Sales 2017 Data, Current Prices and Fixed 2018 Exchange Rates.
