Next step in Clariant’s personal care strategy to expand portfolio of natural ingredients
Clariant, a world-leader in specialty chemicals, has signed an agreement on a partnership with PT Martina Berto (Martina Berto), a manufacturer of cosmetic products and herbal medicine based in Indonesia under the Martha Tilaar Group.
With this partnership, Clariant will get access to unique South East Asia plants and algae, with potential to explore and invent new sustainable solutions globally.
The co-operation between Martina Berto and Clariant began in 2015 and reaches the next level with the signing of the agreement today.
Based on the co-operation, Martina Berto will gain global access for its innovative products by leveraging Clariant’s global distribution resources.
Building on the expertise of Martina Berto, Clariant will enhance its capabilities as “nature expert” with access to the biodiversity of Indonesia and build on/expand its ethical sourcing commitment.
This represents another strategic step for the Personal Care business after its already successful collaborations with the Nature Experts: CRM (Mediterranean biome), Beraca (Brazilian biome) and BioSpectrum (Asia biome), which all increase the biome diversity of ingredients for customers.
“We’re very excited about this very important agreement today with PT Martina Berto. Our collaboration is based on our common enthusiasm for 100% natural ingredients and to make use of the great biodiversity of Indonesia. We will further strengthen our position towards sustainable ingredients and boost our natural based innovations,” said Francois Bleger, Head of Clariant Business Unit Industrial & Consumer Specialty, Asia Pacific Region.
A strong pillar of Martina Berto’s commitment is their “Green Movement Programme,” which focuses on the partnership with the local farmer community by providing guidance on how to explore the natural resources in a sustainable manner and to improve the local life quality.
The Martha Tilaar Group that Martina Berto is formed under is fully committed to utilising Indonesia’s natural richness to produce quality products leveraging the nation’s innovation.
Since its establishment, Martina Berto has focused on producing innovative cosmetic products by combining the wisdom of local culture and research done various medicinal, cosmetic and aromatic (MAC) plants from nature.
The research included fruits and flowers such as Sariayu Putih Langsat and mangosteen extract, which are cultivated to develop new ingredients for innovative personal care products.