The prebiotic developer Clasado will assist the 18-month old association in spreading awareness of the benefits of prebiotics
Image as seen on GPA website
Clasado BioSciences has joined the Global Prebiotic Association (GPA), the worldwide resource for prebiotic education, insights and awareness building.
Designed to put the benefits of prebiotics to the front of public consciousness, the GPA promotes the production, quality and science of today's advanced prebiotic market, generating new awareness and education campaigns. To achieve this, the trade association liaises with a number of stakeholder groups, including the medical community, academic institutions, media, government and regulatory groups, as well as consumers. The organisation is for ingredient manufacturers, brandholders, retailers and associate members.
In its role, the prebiotic developer Clasado will assist the 18-month old association in spreading awareness of the benefits of prebiotics, driven by a surging public interest in the potential of gut-based health applications.
In answer to the rising demand, Clasado has developed Bimuno, a daily prebiotic fibre supplement containing Galactooligosaccharides (GOS), an active ingredient that stimulates the growth of good bacteria in the gut microbiome.
Per Rehné, Clasado CEO said: "The potential of prebiotics, such as our unique daily prebiotic fibre supplement Bimuno, is truly rising to the forefront of holistic wellness, buoyed by new medical understanding of how distinct areas of the body interact."
Rehné added: "Collaborating with our industry peers within the GPA is a great way to amplify this message. We look forward to working alongside brands, retailers and associates to drive the education initiatives that build long-term demand for the prebiotic category."
Len Monheit, Executive Director at the GPA, said: "We are thrilled to welcome Clasado to the Global Prebiotic Association and add representation of GOS to our member roster."