Epson introduces new SurePress L-4533AW digital label press

Epson advances SurePress line with improvements to automation functions

Epson America, Inc. has expanded its digital label press line-up with the introduction of the SurePress L-4533AW.

Delivering high quality labels and packaging at a low total cost of ownership (TCO), the easy-to-operate seven-colour inkjet label press is built for reliable, high-quality performance, making short-run label printing with accurate colour reproduction on a wide variety of substrates easy for label converters and commercial printers.

The L-4533AW has also undergone significant developments to meet the growing demand for fast turnaround, with longer automated printing times, email alerts and minimal maintenance.

“We wanted to build on the widespread success of the SurePress L-4033 series with a new product to meet the growing label and flexible packaging market demand for shorter runs and faster turnaround times,” said Victor Gomez, Group Product Manager, Label Products, Epson America, Inc.

“The L-4533 keeps the water-based resin inks, the expanded gamut and high resolution of its predecessor, and it offers enhanced automation features for greater efficiency and unattended operation.”

Designed to improve productivity and increase efficiency, the L-4533AW offers advanced automated printing features, including up to 8 hours of unattended printing, email alerts and minimal manual cleaning.

Offering remarkable reliability with all components built by Epson, including the ink, print head and controller, the L-4533AW features versatile substrate support and prints on off-the-shelf materials from 3.15 inches up to 13-inch wide and as thin as 0.00314 inches.

The L-4533 also includes processing improvements for variable data processing (VDP), such as standard paper to thin films, metallic and laminated pouch materials.

The seven-ink digital label press with variable drop size starting at three picolitres also includes a new larger ink drop size, ideal for large solid color backgrounds found on packaging.

In addition, Epson offers a preinstallation site survey, operational training and RIP workflow training and software with the L-4533AW.