According to the HealthFocus International (HFI) 2019 Global Report, a quarter of global shoppers say plant-based foods and beverages have become more important in their diets and are willing pay a premium for plant-based products
Anheuser Busch InBev is backing the launch of EverGrain, an ingredient company using barley to deliver protein and fibre for food and beverage products.
The company has launched two products, EverPro and EverVita. EverOri is a soluble protein isolate currently being formulated in multiple plant-based protein products, including beverages, protein bars and snacks. EverVita barley fibres and proteins contain minimal starch, and are designed as a single solution to boost the nutrition and gut health benefits of baked goods, pasta and snacks without impacting taste and texture.
EverGrain ingredients are also currently available in products such as Take Two, a plant based barley milk line. The company also has multiple product launches with commercial partners planned that will reach shelves in both the United States and Europe in the first quarter of fiscal year 2021.
“Our unique barley ingredients will transform plant-based products, delivering better tasting and more nutritious options to consumers who seek a healthier and more sustainable future,” said founder and CEO of EverGrain, Greg Belt. “EverGrain’s innovative & circular approach, which we’ve honed over the past five years, offers a scalable, local & reliable solution for the global food industry to help address the world’s food security & sustainability challenges.”
“AB InBev is proud to support such a remarkable, purpose driven venture with a mission to create incredible ingredients to nourish the world through the transformative power of circularity,” said Tony Milikin, Chief Sustainability and Procurement Officer, Anheuser Busch InBev.
The company aims for its ingredients to have a positive impact on social and environmental challenges like the goal of affordable, sustainable nutrition for the undernourished.
“Plant-based proteins have been an important health trend for over a decade. But for many new consumers coming into these categories, their motivation is no longer just their personal health and wellbeing, but more broadly their environmental concerns and commitment to sustainable practices and companies. EverGrain is an exciting and important step forward for the entire plant-based protein marketplace. As a “circular” project, there’s no additional land or energy needed to grow EverGrain, and minimal water and energy are required to transform this nutritionally dense barley source into an exciting new plant protein,” said Jeffrey Brams, GC & VP R&D for Garden of Life, LLC.