ExcelVite launches new trademark logo to reflect sustainability and research commitment

The new logo resembles a germinating palm seed

The largest tocotrienol producer in the market, ExcelVite, has announced the launch of a new set of product trademark logos to affirm its commitments to sustainability, quality as well as science and clinical research.

In line with the company’s long-term commitment to only purchasing its feedstock – crude palm oil - from palm plantations in Peninsula Malaysia that have sustainable production practices in place, as well as to support its customers’ plans to bring sustainable and scientifically substantiated supplements to market, ExcelVite has recently launched a set of new product logos that reflects and underscores the importance of this initiative.

Apart from ensuring its products are manufactured from sustainably produced Malaysian palm oil, ExcelVite is also implementing a series of green projects to reduce energy and water consumption while increasing product yield to reduce its carbon footprint.

In addition, ExcelVite consistently invests in science and clinical studies. At the moment, there are more than 13 published human clinical studies on its flagship product – EVNol SupraBio (a patented self-emulsifying delivery system for tocotrienols that ensures an improved absorption of up to 300%), and eight ongoing clinical trials, which strengthen EVNol SupraBio’s position as the most bioavailable and clinically researched tocotrienol in the market.

'In response to increasing market demand and awareness about sustainability and science, ExcelVite’s current sustainable business practices include continuous green research projects and ongoing clinical studies, underscoring our commitment to delivering sustainably produced and researched phytonutrients — especially EVNol SupraBio — to our customers worldwide. Our customers can now brand their products with the new logo and confidently promote them as safe, premium quality and sustainable,' says W.H. Leong, CEO of ExcelVite.

'In addition, as the only GMP-certified tocotrienol producer in the market, ExcelVite’s manufacturing process is one of a kind in that we are able to produce several phytonutrients products (tocotrienols, mixed-carotene and phytosterols) and co-products from one single source: 'Sustainable Malaysian Palm Oil/ Palm Fruits.' All usable fractions of palm fruit oil are extracted via one proprietary process with virtually zero wastage,' added W.H. Leong.

The new logo resembles a germinating palm seed, outlined in green for sustainability, with ExcelVite’s corporate orange colour highlighting the apex of the young shoot, representing the company’s commitment to growing with our valued customers.

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