The campaign is also an opportunity to communicate the company's positioning and commitment to a more sustainable, inclusive, and equitable future
Three and a half years after its "The Best Ingredients Campaign," (winner of the Best in Content Strategy awards at the NC Awards 2019) Faravelli, an international distributor of raw materials, has returned with an advertising campaign to be spread across several international media channels.
Preceded online by a video airing from the middle of June on all platforms (FB, Instagram, YouTube, LinkedIN, Twitter), the company says its Behind Great Satisfaction campaign “breaks conventional boundaries between b2b and b2c and leaves room for emotion, thanks to a strong and immediate visual impact”.
The headline "BEHIND GREAT SATISFACTION ARE ALWAYS GREAT RAW MATERIALS" speaks for itself: the raw materials the company distributes in every sector are aimed to enable the perfect recipe and formula, Faravelli says, to make consumers happy and satisfied.
The campaign is also an opportunity to communicate the company's positioning and commitment to a more sustainable, inclusive, and equitable future.
In synergy with digital and social media, the media planning is carried out in the periodical industry press, with pages in premium positions in the main food, nutraceutical, cosmetic, pharmaceutical, industrial, and pet food media in Italy, Europe, and the United States, with extensive planning that from spring/summer will also cover the autumn season.
Creativity and art direction is by Puzzle Srl, which the company previously collaborated with on the The Best Ingredients Campaign in 2018.