Agrifood tech start-up Fieldcraft has launched a plant-based ingredient sourcing platform. Available online, the new marketplace enables buyers to simplify discovery and connect directly with the right ingredient suppliers for their business, from farms to ingredient manufacturers and technology companies.
Buyers on Fieldcraft range from emerging brands to some of the largest global food companies. The Austin-based startup aims to open up more possibilities for buyers who are moving beyond traditional ingredient sourcing.
"Consumers are demanding better choices, companies are looking for opportunities to differentiate and farmers are trying to diversify," said Michael Chapman, Fieldcraft co-founder and CEO. He added: "We're harnessing the power of data to unlock better connections."
Fieldcraft said there are over 7,000 ingredients offered by suppliers on the platform, and that the system gets over 800 searches a month for ingredients from whole grains to speciality flours and plant proteins, to fruit purees and spice extracts.
Michael Chapman, Fieldcraft CEO
Key features
The platform has been designed to help buyers discover more in less time and with greater information. Buyers search ingredients, review detailed supplier and product profiles and connect directly with the decision maker.
The search engine enables buyers to quickly filter by ingredient name or type, form or use, certifications, supplier capabilities and more.
Suppliers stay in control of all customer interactions and sales. The platform helps suppliers meet rising expectations from buyers and build new partnerships based on data and real-time inquiries.
The system also allows suppliers to buy crops from other suppliers for further processing and may post speciality production contracts for farmers.
Chapman said Fieldcraft was "built for innovators to find solutions from over 30,000 species of plants, and to help make different possible."
