FrieslandCampina Ingredients brands Domo, Kievit, DMV and Nutrifeed have been brought together in a new organisation well-positioned to anticipate and respond to the unique demands of the North American market, whose recent dramatic evolution is expected to continue and accelerate.
"Everyone knows the nutrition, food and beverage sectors are advancing and diversifying worldwide. Competition and creativity are two of the biggest challenges, so we needed a structure that optimises our customer-centricity as well as our product offering," said Rudy Dieperink, President & CEO of North America at FrieslandCampina Ingredients.
"We see that innovation is being increasingly driven by millennials and generation Z and delivered by small and medium-sized businesses. The method, pace and extent of NPDs are changing – and with the four strategic segments of our organisation we're able to serve all of them better."
The company's global strategic segments – Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition – enable a more focused approach. From optimising its own product development and enhancing efficiency to improving customers' speed to market, FrieslandCampina Ingredients expects significant and immediate benefits for its customers.
FrieslandCampina Ingredients retains its regional headquarters in Paramus, NJ and major production facility in Delhi, NY. Its team of specialists includes both global and local marketing and development experts, who are focused on deepening the company's understanding of consumer trends and translating them into concepts that drive customer success in-market.
Tapping into trends
The more unified approach to trend spotting and product development is already bearing fruit. A good example of this is the introduction of Non-GMO Project Verified ingredients that will help customers phase out GMOs to respond to the consumer need for GMO transparency ahead of mandatory US labelling.
"Nutri Whey and Excellion are the first of our ingredients to achieve Non-GMO Project Verified certification," said Dieperink. "Trust and transparency are central to our business, so this third-party endorsement of our products demonstrates not only their natural credentials, but also the value of our supply chain control and visibility, from "grass to glass"."
Another example is FrieslandCampina Ingredients' speed to market in ketogenic solutions, where its expertise in milk proteins and encapsulated fats were combined to create highly specialised ingredients to serve increasing consumer demand for weight management products.
On show at Supply Side West
In Las Vegas, FrieslandCampina Ingredients will present its portfolio of functional, nutritional and tasty ingredients for manufacturers of nutritional products, beverages and foods. Several prototypes will be available to taste, including a clear high protein and prebiotic beverage with Nutri Whey Isolate Clear; a high protein shot containing Micelate Prestige and a delicious dark chocolate protein bar, containing the combined power of Excellion EM9 and Nutri Whey Native, a rapidly-digested whey protein. These innovations encapsulate and epitomise several major trends, including clean label, native foods and Non-GMO Project Verified nutrition.
"Within performance nutrition, natural is the new reality and is recognised as a healthier option. But protein enrichment remains a key trend more widely too, with consumers seeking high protein products as part of everyday natural health," according to Dieperink.
Visitors to SupplySide West will be able to taste FrieslandCampina Ingredients' innovations and learn more about the Non-GMO Project Verified range, by visiting booth 3429. Technical and application experts both from the US and the company's European headquarters will also be available to discuss applications ideas and challenges.
