New i-MAPS opens the door for customers to explore the personalisation of beauty products involving the skin microbiome
Givaudan Active Beauty has launched i-MAPS, the industry-first instant microbiome profiling system. The new product development is a strategic move to take the pole position in the budding nutricosmetics market.
"The creation of i-MAPS is not only an impressive achievement in microbiome research but it’s also a game-changer for the world of cosmetics," said Laurent Bourdeau, Head of Active Beauty.
i-MAPS offers customers the opportunity to personalise products for consumers. Based on bioinformatics, the microbiome profiling system uses a combination of different techniques in a specific sequence to create individual profiles by mapping the skin microbiome in approximately seven hours compared to seven days in the standard analysis.
This scientific breakthrough, combining microbiome research and new technology, opens the door for customers to explore the personalisation of beauty products involving the skin microbiome.
Every profile provides exclusive information about the bacteria present on the microbiome and correlates it to a skin type such as oily, dry, sensitive, or ageing.
Bourdeau commented: "This technological advancement is the first step into unclaimed territory creating new strategic opportunities for our customers to explore the personalisation of beauty products with microbiome data in the future."