HERZA Schokolade brings colour to ice cream, muesli and snacks

Fruity bits made of natural ingredients boost enjoyment

Coloured food has been a trend since the unicorn cake. There are red, black and green bread rolls and hamburger buns, not to mention multicoloured poke bowls.

And now, with the new fruity summer product range from HERZA Schokolade, manufacturers of ice cream, cereal and nut/fruit snacks can give their products fresh, fruity accents.

HERZA product developer Bodil Reimers tells how: “In addition to the classic flavours such as vanilla, chocolate and strawberry, demand is rising for more unique products and more variety."

"It’s not just the flavour that counts – it’s also the look. Colourful highlights without artificial additives are what customers want.”

In accordance with consumers’ rising expectations in terms of healthy enjoyment, HERZA uses natural ingredients for its new fruity bits.

They are based on a cocoa butter, whole milk powder and sugar mass, similar to white chocolate. The colours come from concentrates of fruits and plants, for example safflower, black currant, sweet potato, cherry and spirulina. The flavours come from natural flavourings, essential oils and fruit powders of lime, orange, lemon and strawberry.

The result is colourful bits, pieces and squares in unusual flavours. The yellow “lemon curd” bits and light green, chopped “lime cheesecake” pieces have a tart note that is perfect for ice cream.

The orange chopped pieces in “waffle crunch” and “orange oil” varieties are a perfect fit with summery fruit and nut snack mixes or with muesli.

The big, even squares in pink with “strawberry cream” flavour are especially good in muesli and other cereal mixes. Tasty extras for people who want a spot of colour.

Companies