The association and its sponsor New Hope Network have been hosting this event since 2011.
Jeff Crowther, HPA-China Executive Director, notes: "I remember the first time the association held this event, it was on the second floor of the convention center with an audience of about 20. In 2017, we saw a ten-fold increase in attendance. This growth coincides with the increased interest in China's supplement industry."
The seminar will be held on 8 March (09:00- 11:00) at the Anaheim Marriott in Platinum Ballroom 5. It is a free event and is open to all attendees of Expo West.
This year's agenda has six speakers from the following organisations: China Gate Consulting, HPA-China, Informa, Neilsen Group, NSF International and SF Express.
Topics will include the latest supplement regulations, market environment, consumer trends, social media, cross border e-commerce, logistics, quality assurance and an introduction to the new expo SupplySide China taking place in Guangzhou, China (28-30 June 2018).
Jeff added: "I've been living in China since 2005 and in that time I've seen first-hand China's rise as a dominate player in the world of supplements."
"Not only is China a major destination for sourcing ingredients for supplements, but it is now a major market for the sales of finished supplements."
"Although it is a difficult market, its not one to be ignored. This is why the association and New Hope hold this event each year to bring the latest information and some clarity to China's overall supplement market."
"It's the association's hope that the seminar will encourage small and medium sized players to investigate the potential."
