A new vegetarian alternative to traditional wheat or corn tortilla wraps has been launched into the UK food manufacturing and catering sectors by G Bruce & Co Ltd, a division of Brusco Food Group, a leading British bulk ingredients supplier
The egg tortilla wraps are a high protein, low carbohydrate and gluten-free product that present the ideal opportunity for manufacturers looking to enliven and diversify their food-to-go ranges and offer consumers a convenient way to extend dietary choices.
The ready-made egg tortilla wraps are believed to be the first of their kind to be launched in bulk to the UK market.
Ideally suited for takeaway, quick service restaurants (QSR), food service and other food processors, G Bruce’s square wraps are designed to be a versatile carrier for interesting fillings or can be used as a filling themselves. The ready-made egg tortillas are supplied frozen with 40 wraps per box and 100 boxes per pallet and, once thawed, are easy to handle.
Owing to their pliable texture, shape and portability G Bruce’s egg tortilla wraps can easily be marketed as a challenger brand to traditional wraps with their high protein, low carb profile aligning perfectly with predicted market trends for 2019.
Companies seeking to break into the niche gluten-free convenience market can also fill them with other gluten-free ingredients as a way to extend traditional wrap or sandwich ranges and to boost the finished product’s ‘healthy eating’ credentials.
Giving food companies a simple yet funky way to liven up their food-to-go ranges is one of G Bruce’s aims. Commercial Manager, Steph Skellern commented: “We are delighted to be able to supply this versatile product to the UK market. Food companies should be able to take them in multiple directions."
"A few potential applications include a Breakfast Wrap filled with bacon, roasted tomato and mushrooms, a Chinese-style wrap filled with duck and vegetables or a Mediterranean wrap with mozzarella, sun-dried tomatoes, pine nuts and basil inside."
“The possibilities are endless and we expect innovative companies to exploit the full potential of these flexible egg wraps in a multitude of ways. We are not aware of any other bulk ingredient supplier in the UK offering a product quite like these wraps at the moment, so we expect this product to open up opportunities for catering firms, food processors and food service outlets to explore more adventurous flavour combinations as the wraps start to attract a wider cross-section of the population.”
Food trends for 2019 are predicting that consumers are going to be increasingly adventurous and hungry for new food discoveries and experiences.
It is expected that savoury snacking will offer multisensory experiences and many food firms will be looking to capitalise on the success of world street food by mimicking the tastes and textures in grab-and-go type foods. G Bruce’s wraps are perfectly suited to the task.