Hilton to address formulating and marketing health and wellness products for millennials at SupplySide West

The highly anticipated annual event will bring together global participants in the health and nutrition marketplace for an in-depth exploration of the industry’s latest trends and innovations

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s SupplySide West conference in Las Vegas, Nevada on 5-9 October 2015.

The highly anticipated annual event will bring together global participants in the health and nutrition marketplace for an in-depth exploration of the industry’s latest trends and innovations.

Hilton will participate in the Marketing Insights Summit on Tuesday 6 October 1:05PM. Separate registration is required for SupplySide Summit events.

Hilton has worked to focus attention on the significant and growing purchasing power of up-and-coming Millennials, particularly in the area of health and wellness products and services.

He has emphasised the need to distinguish Millennials from their Baby Boomer counterparts in strategy development around formulation and marketing of healthy lifestyle ingredients/products. In his session, 'Formulating and Marketing Health and Wellness Products for Millennials,' Hilton will focus on how to meet the unique nutritional needs of this hard-to-reach demographic.

He will address consumer attitudes and trends, evaluate key ingredients and nutrients, showcase innovations in formulation and discuss how to capitalise on the condition-specific health needs of the connected and empowered millennial audience.

Session participants will learn how to

  • address the specific health needs of the 80 million plus Millennials in the US marketplace
  • deliver health education by establishing an integrated social media strategy across a range of channels
  • create a compelling and transparent brand story to uniquely appeal to and attract Millennials
  • understand ingredient trends and preferences among Millennials, specifically Paleo diet, gluten-free, protein blends and supplement functionality.

SupplySide West services global participants in the animal nutrition, beverage, cosmetics, dietary supplements, sports nutrition, food and pharmaceutical industries. The 5-day event features in-depth education tracks, summits, Q&A panels, workshops and Vendor Briefs that focus on the latest trends and innovations in the industry.

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