Two thirds of consumers say they see the concept of supplements for skincare as normal
Ingestible skincare is on its way into the mainstream, with millennials particularly likely to embrace the category, research by global carotenoid leader Lycored has shown.
Millennials are more likely to have used an ingestible skincare product than older age groups, indicating a shift in attitudes. Lycored’s supplement-ready carotenoid blend Lycoderm, which promotes healthy, resilient skin, will be showcased at Vitafoods Europe next week.
Ahead of the event, the company surveyed 480 British and French consumers. 66% agreed with the statement “The idea of taking a supplement for skin health or beauty is normal.” Only 14% said the idea was “not normal.”
More than four in 10 consumers in the millennial age group (18–35) said they had used an oral product to benefit their skin health at some point.
Ingestible skincare, once seen as a niche category, is rapidly heading for the mainstream.
Lycored also explored barriers to the category. Among respondents who had never taken a pill or supplement for skincare, 46% said the main reason was that: “It seems to make more sense to apply a product to my skin.”
The second most commonly cited reason was: “I wasn’t aware I could achieve the same skincare benefits by taking a pill or capsule.”
These barriers were least likely to be cited by the millennials surveyed, suggesting that awareness of the potential of ingestible skincare is highest among younger consumers.
Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored, said: “Ingestible skincare, once seen as a niche category, is rapidly heading for the mainstream.”
“Consumers, particularly those younger than 35, are increasingly recognising the benefits of supplementation for healthy, resilient skin. There’s a clear generational shift in favour of ingestible skincare.”
During the past year, Lycored has engaged in a campaign to make the ingestible skincare category more mainstream by challenging traditional attitudes to beauty.
The company’s “#rethinkbeautiful” initiative has achieved significant results in consumer-facing media and on social media, with over 400,000 views for its “Beauty is What you Make it” film.