Innovative natural fertility and conception toolkit for couples

Want to get pregnant? Just click on the new fertility app.

Fruitful Way Ltd has pioneered a new, natural fertility and conception toolkit for couples who are trying to get pregnant. It includes a unique, science-backed dietary supplement, scientifically mated with a sophisticated fertility app.

Of nearly 50 million couples struggling to conceive worldwide, almost half of them are trying to conceive their first child. A woman’s fertility rate drops from 86% at ages 20-24 to 52% at 35-38. By age 45 (a time when more and more women are trying to conceive) fertility rates plummet to about 5%.

'The statistics on fertility demonstrate that couples are most likely to experience problems trying to get pregnant now that the average age of the mother for a first pregnancy has risen to about 30 years,' says Udi Alroy, CEO and founder of Fruitful Way. 'And the second child is now conceived at around age 35 or even later. On top of that, you have to add about five years to the age of the father-to-be. It takes time to find the right partner and build your career, so once the couple decides to get pregnant, both are forced into a rapidly narrowing window of time.'

'Multiple risk factors impact fertility,' notes Dr Sharon Shmueli, Fruitful Family Practitioner. 'These include age, diet, stress, overweight, excessive alcohol, smoking and a stressful 21st century lifestyle. Our fertility toolkit can help couples get pregnant naturally and safely,' she says.

For couples living a busy, around-the-clock lifestyle, using the scientifically designed Fruitful supplements in conjunction with the Fruitful iPhone app can increase the chances for conceiving during the first 12 months of trying. 'The Fruitful app uses proprietary technology, push messages and data sharing as well as daily reminders and assisting in define your fertility window,' explains Dr Shmueli. 'It evaluates your status and helps you take control of the most important task of your life: getting pregnant.'

The Fruitful fertility supplements help optimise and prepare the mother’s body to conceive, and prepare the fathers to make it happen. Each tailored supplement contains effective levels of scientifically backed healthy ingredients to optimise the process of getting pregnant and support safe conception and pregnancy.

'Fruitful Way’s holistic approach is designed to optimally assist couples who try to conceive through sharing efforts equally among the partners, while making the process of getting pregnant romantic as well as fruitful,' adds Alroy. 'The advanced app and algorithm was developed by a team of clinical and family physicians and scientists; the fertility supplement is manufactured and sourced in the USA, under strictest GMP guidelines.'

Fruitful was developed by a group of health, nutrition and science professionals from multiple disciplines, including medicine, biology, clinical development, clinical practice, dietetics and the natural product supplements industry. Its vision is to help couples understand what is fertility, how to enhance their chances to get pregnant and how to optimize the process to reduce stressful situations, while enjoying the procedure.