The company already offers protein snacks for the adult diet market: chips, bars, biscuits, bread
Laboratoire PYC has just launched protein cereals, completing the company’s range of high protein snacks and instant powders. The company has reportedly been making slimming diet products for 30 years.
The company offers protein snacks for the adult diet market: chips, bars, biscuits, bread, etc.
The cereals contain 28% plant proteins, with deliberately limited sugar content. The composition of the product is designed to be basic, including just eight ingredients. The absence of GMOs is a consistent quality across the company’s products.
The product has a honey flavour and can be eaten for breakfast or as a snack during the day.
It’s worth noting, the average sugar content of breakfast cereals launched on the European market continues to decline, according to a Mintel study from 2021. In the UK, for example, low sugar content is the number one for purchasing factor for cereal consumers. This is closely followed by fibre content, wholegrain and no artificial ingredients.