To meet growing consumer demand for the origin and composition of products, the company has developed its own clean label range, aiming to provide products with a refined composition using ingredients of natural origin
Following the many queries generated by food scandals (2008: melamine contamination in China, 2013: horse meat fraud in Europe, GMOs in North America...) consumers are increasingly attentive to the origin as well as the manufacturing process of the products they consume.
With this in mind, many companies around the world are opting for transparency regarding the manufacture of their products: information on the raw materials used, presentation of the manufacturing processes or communication of the various transformations made on the product before marketing.
From there appeared the term clean label, which refers most often to: a clear, clean and understandable declaration of foodstuffs (simple and comprehensible labeling), the removal of artificial ingredients for the manufacture of foodstuffs (additives, dyes, flavour enhancers, preservatives) and other substances with bad press in the manufacture of their products.
It is also an approach that aims to provide guarantees to the consumer on the environmental impact that could have the manufacturing processes, product durability, the ethics of the company, as well as supply in raw materials and working force.
However, today there is no internationally regulated certification. Meanwhile, each company sets up its own clean label approach. This is the case of PYC Laboratory within the Solina group.
Laboratoire PYC has actually developed a range of clean label with the objective of transparency of the ingredients used in the manufacturing process, the natural origin of these and efficiency that found consumers in these products.
To guarantee optimal efficiency and safety, PYC Laboratory carries out a selection of premium raw materials and develops their product range based on nutritional and health claims. The latter includes dietary supplements, protein products or Superfoods.
Found in the clean label PYC range are products of French origin (spirulina), products from Europe (Inuline, seed mix) as well as products of more exotic origin (matcha tea and acai berry, for example).
"This wide selection of ingredients allows our customers to adapt to all markets and offer customized products with natural raw materials thanks to the expertise of Laboratoire PYC," said Aurelie De Schuyteneer, Marketing Manager and clean label Project Manager.
PYC laboratory develops, manufactures and packages, respecting the specifications of its customers whose distribution channels can be varied: brands sold in pharmacy, website, specialty shops, medical prescriptions.
In addition, PYC Laboratory is certified ISO 22000, this certification covers all stages of the manufacturing process and ensures the food security of the entire chain.
The products can also be developed according to specifications that are gluten-free, complying with European regulations both in the control of raw materials, the process and the control of finished products. The company also works to reduce the number of allergens present in its products.