Mariani Packing Company announces exclusive partnership with Ganeden Biotech
Dried fruit and probiotics are perfect partners in digestive health
Mariani Packing Company, the world's largest independent producer of dried fruit, has partnered with Ganeden Biotech, a recognised leader in the manufacturing and marketing of probiotics.
This partnership will allow Mariani to build upon the company's legacy of innovation through the development of a new portfolio of dried fruit snacks and ingredient products utilising GanedenBC30 probiotic cultures.
'As consumers continue to demand more from the snacks and food that they are eating, dried fruit partnered with the benefits of probiotics is an ideal combination,' says Miranda Ackerman, Director of Innovation and Business Development.
'We are very excited for our upcoming launch of consumer products, initially focused on digestive health and overall wellness, as well as the portfolio of fruit ingredients in development that we will be able to provide for our global customers.'
Dried fruit is a natural source of dietary fibre, which is shown to support digestive health. Combining the natural health benefits of dried fruit with a highly stable probiotic culture will allow consumers to add probiotics to their everyday snacking and eating occasions in a more versatile and convenient way.
As the market and education on probiotics increases, consumer awareness continues to grow - currently about 80% of consumers know what probiotics are and associate them with a health benefit.
'This dried fruit innovation combines prebiotics and probiotics into a truly functional health product that is complemented by antioxidants,' says Dr Holly Petty, Director of Technical Services and Innovation. 'Our partnership with Ganeden has enabled us to bring a product to market that delivers active cultures 10 times more effectively than yogurt – but in a shelf stable form.'
