Market Insights Hub at Vitafoods Asia provides forum for industry leaders
To help visitors and exhibitors understand the business landscape and make the most of market opportunities
Making its first appearance at next month's Vitafoods Asia, taking place in Hong Kong from 3–4 September, the Market Insights Hub offers independent micro-presentations from industry leaders to help visitors and exhibitors better understand the business landscape and optimise market opportunities in the region.
The Asia-Pacific nutraceuticals market comprises many different countries, each with specific preferences, health issues and defined tastes. The Market Insights Hub will therefore offer individual presentations on key territories, including Australasia and China, as well as sessions on new routes to market and the benefits of diversification.
Jeff Crowther of US China Health Products Association, for example, discusses: 'The increasing use of e-commerce as a sales channel for dietary supplements in China'. With regulations hampering the potential of the Chinese dietary supplements market, he will explore the opportunities that e-commerce platforms as sales channels present manufacturers for reaching consumers.
In 'Overcoming regulatory and cultural challenges of doing business in China', Clarence Fong of China Health Care Association explains how best to navigate the barriers that these regulatory processes can create and how international companies can approach this attractive and growing market, converting growth plans into success.
As consumer education surrounding diet and well-being grows within the Asia-Pacific region, so too does the expectation for new and different products
Across the region, manufacturers in New Zealand face new challenges of their own, with the Natural Health and Supplementary Products Bill set to provide guidelines for claims and labelling requirements. Alison Quesnel of Natural Products New Zealand will discuss this during her overview of the dietary supplement market in New Zealand, as well as the key trends, brands and products in the country.
Broadening the focus, Frost & Sullivan’s Natasha D’Costa will look at the shaping of the Asia-Pacific food market in 'Food Mega trends in APAC: driving global dietary trends and the impact this is having on Australasia and its approach to food'. The presentation also looks at the effect urbanisation and affluence are having on dietary trends in the region.
As consumer education surrounding diet and well-being grows within the Asia-Pacific region, so too does the expectation for new and different products. Ailsa Gu of Mintel presents 'Disrupting categories and creating opportunities', which explores how brands are blurring categories and creating products that stand out in a crowded marketplace.
Sam Waterfall of the Healthy Marketing Team will be taking a snapshot of the FourFactors Brand Acceleration System, a proven system that looks at the success of a concept before it is launched to market, ensuring that investment is not squandered.
'The Market Insights Hub provides visitors and exhibitors to Vitafoods Asia with information on the key trends and insight into markets in the Asia-Pacific region,' said Vitafoods' Portfolio Director Chris Lee.
'This invaluable content is designed to give a short overview for everyone doing business in the region. Presentations are both short and practical in their nature and allow visitors the opportunity to extend discussions with speakers afterwards.'
