The session, “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market,” will take place on Tuesday 9 May at 14:30-17:45 in the main conference area
BrandHive’s cofounder and partner, Jeff Hilton and The Healthy Marketing Team’s founder and senior consultant, Peter Wennström, have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe, the top global nutraceutical event, on 9–11 May at Palexpo, Geneva, Switzerland.
The Marketing Strategies Workshop will bring lead experts Hilton and Wennström together for the first time for a deep dive into the planning process for a successful market launch.
The session will offer insightful marketing approaches from strategy and positioning through branding and execution, as well as practical, actionable applications. The format will be interactive and include case study examples from actual market introductions.
Hilton is an industry expert with more than 35 years of advanced business and marketing insight. In addition to establishing a highly successful agency, Hilton has focused his energy on the natural health products industry working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories.
Hilton’s passion and dedication to his craft have resulted in notable accolades including recognition by Advertising Age as one of America's Top 100 Marketers and recipient of Nutrition Business Journal’s (NBJ) Personal Service Award for multiple outreach efforts including editorial contributions, pro bono work and webinars and speaking engagements.
Wennström brings more than 25 years of experience in international brand management and consultancy in nutrition, health and wellness.
His mission in 2007 to bring healthier brands and businesses to consumers resulted in the establishment of The Healthy Marketing Team.
Wennström has authored several books and industry guides on the subject of consumer and brand driven innovation, including the latest FourFactors for Growth Market Success book with the combined experiences of HMT’s senior consultants.
The FourFactors is a best practice-based framework for getting better-targeted innovations faster to market.
As the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries, Vitafoods attracts hundreds of global suppliers showcasing the most innovative products in the industry while providing strategic direction and expertise for operating a strategic business.