Mibelle launches next product in food and health portfolio

Published: 17-Jan-2023

It is particularly rich in the antioxidative anthocyanin cyanidin-3-glucoside

Mibelle Biochemistry has launched EnduBerry Nu, a unique, high quality powder extract, sourced from Haskap berries, also known as blue honeysuckle. 

It is particularly rich in the antioxidative anthocyanin cyanidin-3-glucoside. Excessive free radicals produced during exercise and physical activity can impair cell tissue functioning and contribute to muscle fatigue during prolonged exercising. 

EnduBerry Nu fights this effect in various ways. It improves cell fitness by upregulating genes involved in cell defense, cell protection and mitochondrial function. Additionally, it has strong antioxidant activity to capture free radicals and the ability to boost cell proliferation.  

Overall, these synergistic effects reduce cell stress and inflammation in the tissue which essentially improves physical fitness and endurance. 

EnduBerry Nu is a water-soluble powder with a pleasant taste allowing it to be used in a wide variety of application formats

A groundbreaking study showed that this Haskap berry powder improves time to exhaustion and running performance by more than two percent. In a 5km run, taking Haskap berry powder over seven days allowed study volunteers to run on average 25 seconds faster than the placebo group. 

These recreational athletes were also able to increase their performance time by 20 seconds before reaching their point of exhaustion. 

EnduBerry Nu is a water-soluble powder with a pleasant taste allowing it to be used in a wide variety of application formats. 

At a daily dosage of only 120 mg, this new product is the perfect ingredient for sports endurance supplements and beverages, pre-workout formulas, as well as electrolyte drinks and recovery supplements. 

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