NattoPharma unveils updated brand and website

In addition to the updated brand identity the site also includes other enhancements which explain the value of NattoPharma’s MenaQ7 K2 portfolio for manufacturers

NattoPharma has introduced an updated logo, brand identity, and website.

While focusing on securing scientific validation that Vitamin K2 safely and effectively improves health outcomes for adult and child populations,, it says, the company’s brand has remained unchanged for almost two decades.

Andrew Green, NattoPharma VP of Global Marketing and Communications, said: “Joining NattoPharma, I was struck by the company’s story, the passionate pursuit of science, and the overriding mission to improve human health.

"The brand lift connects the decades of successful work creating the K2 category with the Japanese origins of K2. The new logo is born out of the Japanese concept of ‘Ikigai’, meaning ‘Purpose for being’. This can be seen in Ikigai diagram on the About Us page. We use the four quadrants of this philosophy to express our connection to Mission, Passion, Vocation, and Profession, and encourage you to view the short brand video.”

In addition to the updated brand identity the site also includes other enhancements which explain the value of NattoPharma’s MenaQ7 K2 portfolio for manufacturers, and a portal providing a direct connection to the MenaQ7 partner site, created to give companies using the K2 portfolio access to marketing information and material.

“Our science has always been a driver for brand owners to join with NattoPharma. Our MenaQ7 Vitamin K2 has been the source materials for more than 20 published human clinical trials with more underway, confirming bone and cardiovascular benefits,” said NattoPharma CEO Kjetil Ramsøy. “As we look to the future, we see nothing but promise and potential, particularly as the benefits of Vitamin K2 are expanding, where again, we will lead in that discovery.”

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