Naturally Splendid signs agreement with Canature to develop HempOmega pet food

Published: 10-Apr-2017

The agreement takes the human health product out into the pet food and treats market

Naturally Splendid has signed a definitive agreement with Canature, Canadian freeze dried Pet Foods and Treats company, for the inclusion of HempOmega into its range of products.

Canature will formulate HempOmega into its existing product lines and begin R and D on future pet food and treat products. The company will incorporate HempOmega into its house brands and potentially into private label client products as well.

Naturally Splendid will grant Canature exclusive rights for the application of HempOmega into freeze-dried pet food and treats for an initial term of two years in defined categories and territories.

Canature has more than 125,000 square feet of facilities that are CFIA certified, GMP/HACCP and SQF accredited. Central to Canature is a standalone R and D facility where new products are developed.

HempOmega is proving to be an excellent fortification ingredient for not only humans but for those we consider our 'best friends'.

This will be the site of the research, development and application of HempOmega into freeze dried products.

Canature CEO John Milne said:

“Our initial conclusions regarding HempOmega have now been independently confirmed, using the recent report Naturally Splendid received from Xiangfeng Meng and her team at the Food Science and Technology Centre – a branch of the Food and Bio-Processing branch at Alberta Agriculture.”

“We expect to have prototypes in short order and market ready products available for the market in six months or less.”

Canature

Canature's brands include, Ubite treats targeted for the pet specialty market as well as the NutriBites brand destined towards the mass and grocery channels.

The company's future expansion plans include additional production facilities in Ontario, Canada, as well as in California and the Eastern Unites States. Canature also conducts joint product development.

Naturally Splendid

Naturally Splendid's encapsulation process has now been proven to protect the omegas, minerals and vitamins naturally expressed in hempseed oil through Naturally Splendid's manufacturing process.

By protecting the nutritional profile of the hemp oil, Naturally Splendid is developing a competitive edge against the current methodology and techniques for adding omega nutrition to canine and feline food formulations.

Naturally Splendid CEO Dave Eto said:

“HempOmega is proving to be an excellent fortification ingredient for not only humans but for those we consider our 'best friends'. We are very excited with the possibilities to enhance the health and nutrition of the entire family.”

“As such, we will continue to explore HempOmega opportunities in multiple categories outside of the pet food/industry such as dairy, bakery, beverages and cosmetics.”

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