Naturex acquires Swedish Oat Fiber, a specialised Swedish manufacturer of oat dietary fibers, oat oils and oat proteins
Naturex, specialising in plant-based natural ingredients, announces its acquisition of Swedish Oat Fiber, a Swedish manufacturer of oat-based extracts and ingredients.
Pursuing its strategy to accelerate the development of its specialty product portfolio, Naturex completes its third external growth operation of the year by acquiring Swedish Oat Fiber. Swedish Oat Fiber holds a strong geographical footprint as a producer of oat beta glucans dietary fibers, oat oils and oat proteins for the food industry, and other nutraceutical, cosmetic and animal feed applications.
Swedish Oat Fiber's head office and manufacturing site are located in Bua near Gothenburg on the west coast of Sweden in one of the most favourable oat growing regions.
Science and innovation have been key drivers of Swedish Oat Fiber's development; there have been many published clinical studies on oat dietary fibers which have resulted in a number of health claims - such as lowering cholesterol levels - approved by various regulatory authorities throughout the world.
Operating across the entire value chain, the company is a valued addition to Naturex's business development model.
Swedish Oat Fiber offers competitive differentiation based on solid fundamentals:
These three focus areas are perfectly aligned with Naturex's value proposition (source – convert – deliver) and its model for sustainable and responsible development emphasising traceability, quality and innovation.
The objective is in this way to provide its customers with natural solutions based on unique scientific research for the well-being of end consumers.
Growing consumer awareness of the relationship between food, well-being and health, population ageing, changing lifestyles, and dietary behaviour are contributing to the emergence of food products, beverages and dietary supplements that are at the same time nutritional, healthy and functional.
The Swedish Oat Fiber offering will contribute to strengthening Naturex's presence in the nutrition segment by converging its position of existing products:
Peo Crona, Chief Executive Officer of Swedish Oat Fiber commented this announcement: "We are convinced that Naturex will know how to provide a new strategic impetus to Swedish Oat Fiber and support its development and future projects through its international commercial network R&D support and the expertise of its network of application laboratories.”
Olivier Rigaud, Chief Executive Officer and Director of Naturex, added: "This acquisition will support our development and diversification strategy into very promising market segments, such as dietary fibers with strong health claims, and specialty plant-based proteins, in line with new consumer trends.”