Naturex is set to unveil a new customer-centric concept called Source-Convert-Deliver to highlight its strong technical know-how in the key areas that matter most in today’s nutrition industry
Source-Convert-Deliver will make its debut on the Naturex booth (MM143) at SupplySide West 2017, where it will showcase the company’s three pillars of expertise, as follows:
Timothée Olagne, VP Marketing, Health & Nutrition at Naturex, said: “Source-Convert-Deliver is a unique concept that focuses on the areas that matter the most for the nutraceutical companies today and highlights what Naturex does best."
"Where do our raw materials come from? How are they processed? Does the finished ingredient contain the right actives in the right quantities? In which delivery system can we include the ingredients? By highlighting Source-Convert-Deliver on our booth at SupplySide West, we can walk people through the checks and balances we have in place, demonstrating how Naturex has mastered the supply chain from top to bottom and is therefore a very reliable partner.”
At SupplySide West, Source-Convert-Deliver will provide a framework for Naturex to showcase its latest nutritional ingredient innovations, including a synergistic digestive health beverage solution that harnesses the natural gastrointestinal benefits of organic ginger and turmeric.
The new ingredient concept combines high quality organic ginger root extract with Turmipure, Naturex’s premium-grade organic turmeric extract (95% curcuminoids). Both components are sourced from Southern India, are USDA organic-approved, and offer guaranteed integrity and purity.
The digestive health benefits of ginger root and turmeric — two of the major Ayurvedic herbs — are documented in a significant body of scientific research.
Ginger has been known for centuries to relieve nausea, to calm and soothe digestion, and to promote gastrointestinal comfort. Turmeric has been shown to support the digestive system and reduce incidences of gastrointestinal disorders.
As well as digestive health, Naturex will present two new concepts focused on cognitive health: delicious gummies featuring ThinkBlue, Naturex’s exclusive wild blueberry extract; and a refreshing beverage made with gingko and panax ginseng and flavoured with cucumber and watermelon juice concentrates.
ThinkBlue is associated with improvements in episodic memory, which is the recollection of personal experiences and specific events, including location, time and emotions.
The association of blueberry with episodic memory is based on results from a study conducted on healthy people aged 65-80 at a daily dose of 111 mg, compared with a placebo.
Visit Naturex on booth MM143 at SupplySide West to find out more about Source-Convert-Deliver, as well as these new natural solutions for digestive and cognitive health applications.