New IZZE FUSIONS will not be defined


Sparkling bubbles, double-fruit juice flavours is the new way to beverage

IZZE FUSIONS has three flavors including Orange Mango, Strawberry Melon and Lemon Lime

Fizzy bubbles, sparkling water and a fusion of natural fruit juices come together in PepsiCo's new beverage IZZE FUSIONS.

The "sorta juice, sorta soda, sorta sparkling water" is now available in the US in three delicious flavours - Orange Mango, Lemon Lime and Strawberry Melon. IZZE FUSIONS is 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavours.

Shawn Mendes teams up with IZZE FUSIONS to host a celebration in New York City called Camp IZZE

"With IZZE FUSIONS – it was important we captured the essence of the new generation of teens blazing their own paths and living in the 'undefined,'" said Rosemarie Iannucci, Marketing Director, PepsiCo.  "Their passion is what inspired every step of the launch – from the beverage itself to the creative, mobile and digital-focused marketing campaign. And it's a product parents can feel good about buying for their teens.”

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. The company’s food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

To celebrate the launch, IZZE FUSIONS is teaming up with Shawn Mendes to host a celebration in New York City before he kicks off his headlining arena world tour. Camp IZZE, on April 8, will be a "sorta music festival, sorta inspirational summit, sorta world-changing melding of the minds," honouring teens who believe in scrapping labels and living in the "undefined" – just like IZZE FUSIONS.

The brand is completely transforming Duggal Greenhouse into an IZZE FUSIONS fantasy with special musical performances (to be announced), interactive playlabs, refreshment zones and more. The event will also serve as a fundraising kick-off to the T.J. Martell Foundation's annual New York Family Day, and will include teen change agents and actors Yara Shahidi and Gaten Matarazzo who will share how they defied stereotypes and smashed labels to reach their success.

The T.J. Martell Foundation is a national organisation founded by the music industry, whose mission is to fund innovative leukemia, cancer and AIDS research at flagship hospitals in the United States.

"I'm looking forward to being part of Camp IZZE," shared Shawn Mendes.  "For my upcoming U.S. tour, I teamed up with IZZE FUSIONS to give away tickets and meet-and-greets, and auction off some amazing experiences with me, all to help benefit the T.J. Martell Foundation, the music industry's largest organisation supporting cutting-edge research for leukemia, cancer and AIDS.”

Tickets for Camp IZZE are free and available on a limited first-come, first-serve basis. Please visit the RSVP link to sign up.

IZZE FUSIONS will also be touring the U.S. so teens all over can try it out and taste the "undefined" goodness. Sign up for your free email newsletter