New whey protein isolate peps up performance

Published: 12-May-2014

Hydrovon 195 claims to be the only partially hydrolysed whey protein isolate that eliminates the bitter flavour of hydrolysed proteins

Ingredient innovator Glanbia Nutritionals is expanding its portfolio of advanced, science-led sports nutrition ingredients with the launch of Hydrovon 195. A partially hydrolysed whey protein isolate designed for rapid absorption by the body, Hydrovon 195 can help speed up post-athletic recovery while eliminating the bitter taste common to this type of whey protein, the company says.

Hydrovon 195 is claimed to be the only partially hydrolysed whey protein isolate that eliminates the characteristically bitter flavour of hydrolysed proteins. Offering a clean flavour profile and a clean label, it appeals to professional athletes and sport enthusiasts alike. Hydrovon 195 is rich in branched chain amino acids (BCAAs) for post-workout lean muscle maintenance and accelerated muscle recovery and repair. Highly bioavailable, it is ideal for high performance post workout ready-to-drink (RTD) or ready-to-mix (RTM) beverages.

“The days of accepting poor flavours from hydrolysed proteins are gone. Athletes want advanced nutritional products that combine high nutrient efficiency with good taste and texture,” said David O’ Leary, Business Development Manager at Glanbia Nutritionals. “Our proprietary technology has eliminated the bitter taste resulting from amino acids and hydrolysed whey proteins, paving the way to a new concept of sports nutrition.

“Glanbia Nutritionals’ hydrolysed whey proteins represent next generation sports nutrition solutions and are an extremely attractive product to target the emerging market of multi-sport athletes.”

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