Newtrition X hybrid event returns in October

Peter Heshof, from Bloom trend and marketing agency, will be the keynote speaker, addressing the question: "What do consumers want next?"

After putting the event on hold last year owing to the pandemic, foodRegio will host the third edition of Newtrition X Innovation Summit as a hybrid offering in Cologne on 12 October 2021. The one-day event will address the food industry, nutrition and retail trade.

With the motto “Personalised Nutrition in practice”, the focus will be firmly on the practical implementation of related concepts within the food and drink industry. Visitors will experience a programme of nine presentations.

Peter Heshof, from Bloom trend and marketing agency, will be the keynote speaker. Addressing the question, “What do consumers want next?”, he will discuss food trends and explore the potential for the personalised nutrition sector. He’ll also explore his proprietary ‘zeitgeist’ model, arguing food trends are no coincidence but instead are driven by a fixed cycle of the zeitgeist – the dominant mentality in society.

Heshof will talk about the opportunities for business and brands, and give some inspiration as to how to turn the most recent scientific findings into appealing, consumer-oriented concepts. “For big companies, it is hard to make a million personalised products. But what they can do is to create a million personalised advices and indicate which existing products work best. Food companies should therefore work together with distinguished companies from the ecosystem of personalised nutrition to help them innovate and ensure they are future-proof,” he says.

Sergej Vdovitchenko will use the Innovation Summit as a platform to introduce the first direct-to-consumer food webshop that uses Personalised Nutrition as a guiding principle. The shop “My Healthy Food” aims to combine the benefits of biodiversity through functional ingredients with the world of personalised nutrition.

Key topics are health prevention, sports and active nutrition, as well as weight management. Following an AI-driven approach based on an individual’s microbiome, the webshop guides consumers towards healthier food choices and enables them to make decisions based on what is best for their own particular metabolism.

The site also works closely with the GoodMills Group, with the company’s ingredients available in the online store and for purchase by manufacturers.

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